talked in the previous article briefly about the difference between marketing
and sales in general, and today we will start a series of articles, each of
which will be devoted to explaining the difference between marketing and sales
for a particular sector and the benefits of good marketing for this sector to
increase sales, profits and customer satisfaction
we will start now with the real estate sector ...
real estate sector in most countries of the world, especially in Egypt, suffers
from severe weakness in the movement of buying and selling due to the large
supply and lack of demand, due to the economic recession that the whole world
is witnessing and Egypt is witnessing as well .
here comes the role of good marketing to help real estate companies overcome
the intense competition between them and between some of them to obtain the
customer who often finds it difficult to buy his apartment for previous
reasons, so what is the solution?
marketing does what is known as “marketing plan” for each project of the
company, which helps it to know the strengths and weaknesses in this project
and to know who are the companies that offer competing projects to know how to
overcome them in attracting customers .
plan also helps in determining the category of customers to which the promotion
process should be directed, as well as determining the selling price of each
unit in a way that suits the customers and at the same time achieves the best
possible profit for the company, as well as determines the appropriate
promotional methods to reach these customers with the widest spread and the
that, the marketer trains sales representatives, whether in the sites or at the
company's headquarters, to implement their part of the marketing plan
recommendations, which is the process of persuading the customer, completing
sales procedures and following up on customer satisfaction after the sale.
this example it becomes clear to us the importance of marketing and that it is
much more comprehensive than the sales process that comes at the end to
implement the recommendations of marketing specialists to ensure the highest
sales and largest profits.
at IMS GROUP provide all these services to real estate companies to help them
in marketing their projects and help those looking for apartments to reach the
best projects that suit their needs and capabilities.